Enterpreneurship For Everyone Lean , Smart,Simple

Günter Faltin









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(Paperback | ISBN 9780000987389 | 206 pages | 2018)


‘Günter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents—enabling them to establish their own company.’— Professor Muhammad Yunus, Founder of Grameen Bank, 2006 Nobel Peace Prize laureate

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own ‘idea-masterpiece’ as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to ‘The Tea Campaign’ (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies use Professor Faltin’s principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.