Camels, Tigers & Unicorns 1

Camels, Tigers & Unicorns

Uday Phadke & Shailendra Vyakarnam

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Subject

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ISBN

9781786343222

Format

Paperback

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$14.43000 $10.82000

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(Paperback | 2017)

Summary

The commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively. Despite the vast number of publications addressing entrepreneurship, innovation and strategy there is relatively little in the literature which systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions: this book is intended to directly address this gap.The approach in Camels, Tigers & Unicorns consists of three fundamental strands