The CMO of People 1

The CMO of People

Navin, Peter / Creelman, David

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Subject

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ISBN

9781547416639

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Paperback

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$36.48000 $27.36000

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(Paperback | 246 pages)

Summary

Just as the CMO curates an experience to get the best lifetime value from customers, the head of the Human Resources department, or “The CMO of People,” can curate an experience to get the best lifetime value from employees. This book explores how the CMO of People creates a predictable and immersive employee experience that drives productivity and performance, and how the concept was implemented at two successful California tech firms.